Hotel Cumberland's Christmas brochure was due it's yearly sprucing. Client requested their brand colours (light teal, creams, dark blue) with some decadent, festive golds.

To me, the client's lotus flower logo already looked like a Christmas bow. I took advantage of this fact to create a "bow" icon combining two of the logo, then followed the same theme across the brochure (dividing text with gradient "ribbons", with a repeating, background pattern based on wrapping paper). The new look tied up their Christmas offerings neatly with a bow, serving up their festive fare to their client base as their waiters would serve up festive carvery.